RECKLESS X ADVAN PRODUCTION
Shortlisted – Berlin Fashion Film Festival (2024)
Campaign: “Was Not Brought by the Wind, to Let It Be Blown Away”
Featured – Ads of the World (2024)
For the same youth‑driven protest film
Shortlisted – Ad Black Sea Festival (2024)
Was Not Brought by the Wind, to Let It Be Blown Away
Shortlisted at the Berlin Fashion Film Festival. I
Shortlisted at Ad Black Sea Festival
nspired by a rephrased Georgian saying, the campaign honors the country’s hard-earned independence and supports the youth-led protests of 2024, sparked by a controversial law seen as a threat to Georgia’s European future.
Through still cinematography, raw visuals, and symbolic costumes, the film captures young people standing strong against the wind — a metaphor for resistance and resilience. It became a visual voice for Gen Z’s fight for freedom, proving that fashion can be a powerful form of protest.