ZOOMER
Costume Designer




Marketing & Brand Team
Marketing and Brand Director: Tatia “Tutiko” Mujiri
Strategic Marketing Project Manager: Levan Gigilashvili
Senior Digital Strategist: Keti Maruashvili
Content Manager: Davit Miginieshvili
unior Digital Advertiser: Ana Papiashvili
Senior Graphic Designer: Ninuca Kirkitadze
Graphic Designer: Lasha Tsivtsivadze
Print Production Coordinator: Giorgi Sanikidze

Agency: JWT Metro
Creative Lead: Eka Kipiani
Creative Director: Biko Varshanidze
Senior Art Directors: Giorgi Maghradze, Luka Ivanidze, Sali Nikolaishvili
Senior Copywriters: Giorgi Abuladze, Zuka Berdzenishvili
Head of Design: Sandro Laliashvili
Graphic Designers: Luka Mosiashvili, Giorgi Khardziani
Illustrator: Japhara
Financial Director: Tamar Lashkhidze
Project Director: Nika Bochorishvili
Head of Client Relations: Aleksi Chikovani

Production: Metro Production
Director: Davit Borchkhadze
Director of Photography: Giorgi Shvelidze
Production Designer: Sopho Bazghadze
Head of Production: Maia Gurabanidze
Executive Producer: Sandro Gabilaia
Line Producer: Davit Tsakadze
st AD: Maia Imedashvili
Production Manager: Guram Mosikashvili
Casting Manager: Mikheil Afkhazava
Casting Assistant: Lana Aravadze
Costume Designer: Liza Kajrishvili
Costume Assistants: Nita Gogrichiani, Nisa Samadbegishvili, Tekla Mamatsashvili
Location Manager: Natia Chomakhidze
Assistant Location Manager: Nato Mamulashvili
Unit Manager: Merab Rostomashvili
Unit Assistant: Irakli Kakabadze
Production Assistants: Nini Chikviladze, Teko Gurabanidze
Props: Nina Jandieri
Head Decorator: JimSher Berdzenishvili
Set Decorators: Dato Omanashvili, Erekle Gordeladze
Decorators: Gela Devdze, Gela Benashvili, Dito Jimsheleishvili, Tato Tseladze, Pavle Tsartsidze

Hair & Makeup
Makeup Artists: Salome Zakaraia, Taisia Eradze
Hair Stylist: Besarion Gabunia

Technical Crew
Transportation Managers: Davit Feradze / Davit Maghlakelidze
Set Manager: Niko Chkhaidze
Storyboard: Ana Tkebuchava
Gaffer: Goglika Khaindrava
Focus Puller: Zaza Tsomaia
Steadicam Operator: Irakli Akhalkatsi
DIT: Giorgi Tabidze
n-set Editor: Tornike Koplatadze

Post-Production
Post-Production Producer: Ekaterine Davitashvili
Color Grading: Mindia Inasaridze
Graphics: Davit Areshidze, Iko Iakobidze

Music
Music Used: “Sizmara” by Alexander Basilaia
Music Production & Sound Design: Avira Sound

Cast
Lead Role: Anastasia Davidson
Supporting Roles: Vito Shengelia, Tako Kostava, Eleni Mushkudiani, Elene Ghvineria, Mariam Barbakhadze
Stunt Double: Elene Macharashvili
Stunt Team: Giorgi Ghonghadze, Zviad Vardukadze

Special Thanks
KEBURIA, Levau Shvelidze, No Tags Store

Was Not Brought by the Wind, to Let It Be Blown Away

Reckless X Advan Production Was Not Brought by the Wind, to Let It Be Blown Away
Shortlisted at the Berlin Fashion Film Festival. I
Shortlisted at Ad Black Sea Festival


nspired by a rephrased Georgian saying, the campaign honors the country’s hard-earned independence and supports the youth-led protests of 2024, sparked by a controversial law seen as a threat to Georgia’s European future.

Through still cinematography, raw visuals, and symbolic costumes, the film captures young people standing strong against the wind — a metaphor for resistance and resilience. It became a visual voice for Gen Z’s fight for freedom, proving that fashion can be a powerful form of protest.




CREDITS:
Director – Anano Dodelia
DOP - Demetre Sumbadze
1st AD - Gvantsa Kereselidze
Producer - Sopo Kikvilashvili
Creative Team  - Liza Kajrishvili , Anka Koiava, Masu Mtsariashvili, Salome gvelesiani
Costume Design - Liza Kajrishvili , Anka Koiava, Masu Mtsariashvili, Salome gvelesiani
Account Manager - Ketevan Jaoshvili
Copywriter - Ano Prangishvili
Project Manager - Tako Varamashvili
BTS Photography– Nino Megeneishvili
SFX Supervisor - Davit Gvasalia
Light - Edo
MUA & Hair - Ana Gadelia
Post Production
Editor – Ana Zurabishvili
Colorist – Demetre Sumbadze
Graphics - Luka Kakabadze
Music & Sound Design – Erekle Getsadze
Special Thanks to Louisa Chalatashvili and main cast:
1.⁠ ⁠Luka Kurdashvili
2.⁠ ⁠⁠Anna Gavva
3.⁠ ⁠⁠Nina Eradze
4.⁠ ⁠⁠Beka Papiashvili
5.⁠ ⁠⁠Sopo Liparteliani

Wishraiser

RECKLESS X BOG





Direction - Nata Beat Sopromadze
Camera - Irakli Metreveli
Creative Team / Styling - Masu Mtsariashvili, Anka Koiava Liza Kajrishvili, Salome Gvelesiani
Cast - Taso Gvaramadze, Ano Vachnadze, Luka Tabatadze, Luka Chapnadze, Nika Gurchiani, Gio Motsonelidze

Was not brought by the wind, to let it be blown away


RECKLESS X ADVAN PRODUCTION Awards & Festival Recognition
Shortlisted – Berlin Fashion Film Festival (2024)
Campaign: “Was Not Brought by the Wind, to Let It Be Blown Away”
Featured – Ads of the World (2024)
For the same youth‑driven protest film
Shortlisted – Ad Black Sea Festival (2024)




Was Not Brought by the Wind, to Let It Be Blown Away
Shortlisted at the Berlin Fashion Film Festival. I
Shortlisted at Ad Black Sea Festival


nspired by a rephrased Georgian saying, the campaign honors the country’s hard-earned independence and supports the youth-led protests of 2024, sparked by a controversial law seen as a threat to Georgia’s European future.

Through still cinematography, raw visuals, and symbolic costumes, the film captures young people standing strong against the wind — a metaphor for resistance and resilience. It became a visual voice for Gen Z’s fight for freedom, proving that fashion can be a powerful form of protest.

RECKLESS
Designer / Co-Founder

www.reckless.ge
@____reckless____

RECKLE$$ is a streetwear brand dedicated to Nika Jorjadze — a creative, reckless soul whose life was tragically cut short at 15. His art, music, and style inspired the brand’s creation.

Launched in August 2020, RECKLE$$ is built by and for youth — creative, open-minded individuals looking for connection, expression, and a sense of belonging. The brand unites diverse young voices, celebrates their highs, understands their lows, and supports their journey.

Founded by teenage designers Anka Koiava, Liza Kajrishvili, and Masu Mtsariashvili, each with their own artistic background, RECKLE$$ thrives on raw perspective and honest storytelling.

We stand for freedom, identity, and choice. These are your stories — we’re just wearing them.




Awards & Festival Recognition

Shortlisted – Berlin Fashion Film Festival (2024)
Campaign: “Was Not Brought by the Wind, to Let It Be Blown Away”
Featured – Ads of the World (2024)
For the same youth‑driven protest film
Shortlisted – Ad Black Sea Festival (2024)


Fashion Film & Festival Highlights

Showcased Runway Debut – Mercedes‑Benz Fashion Week Tbilisi FW 23‑24 & FW 21‑22
Featured all-ages, emotionally raw collections staged on-premise    

Featured at 3Rd Eye Showroom, Paris (February 2023)
Reckless was selected to showcase its urban, youth‑driven collections during Paris Fashion Week’s parallel showroom events, marking a major milestone as your first international presentation. The participation was facilitated by TBC’s youth platform “TBC New Generation” and supported through “Entrepreneur Georgia”

Editorial & Press Features

Featured in Dazed – As one of “The emerging oddball Georgian designers you need to know”   Featured in Vogue Business – For fresh post-pandemic Tbilisi fashion vision

Telegraph

Reckless Studio - Liza Kajrishvili, Anka Koiava , Masu Mtsariashvili , Salome Gvelesiani, Tornike Apridonidze





credits for telegraph - Client: Telegraph
Agency: Reckless Studio

Director / Director of Photography: Giorgi Zatiashvili
Production Company: Elixir Production Studio
    •    Executive Producer: Nata Managadze
    •    Production Manager: Achi Kevlishvili
    •    Production Coordinator: Natashka Doborjginidze
    •    Production Accountant: Salome Gordeladze
    •    Production Assistant: Sopho Kobaladze

Camera Crew
    •    Second Camera Operator: Giorgi Phailodze
    •    1st AD: Nutsa Zangurashvili
    •    Focus Puller: Nodar Petriashvili
    •    Camera Operator: Levan Zaridze
    •    2nd Camera Assistant: Nikusha Shaverdashvili
    •    Playback Operator: Robert “Rocko” Shaverdashvili
    •    Drone Operator: Skytech

Lighting & Grip
    •    Gaffer: Giorgi Marsagishvili
    •    Lighting & Grip Crew: Goga Dolidze, Davit Sagrishvili, Davit Samkharadze, Giorgi Gogatishvili, Tsotne Marsagishvili, Giorgi Gogbaidze, Vako Leluashvili

Sound
    •    On-Set Sound: Giorgi Sujashvili
    •    Sound Design: Achi Kevlishvili
    •    Sound Studio: Avira Sound
    •    Music: Nika Kocharov

Production Design
    •    Production Designers: Nikoloz Guraspashvili, Tornike Kirtadze
    •    Set Designers: Meri Asatiani, Giorgi Basilaia
    •    Props / Decorator: Mikheil Abesadze

Costume Design
    •    Costume Design: Reckless Studio, Tika Shengelia
    •    Costume Assistant: Tina Dalaqishvili

Makeup & Hair
    •    Makeup Artists: Veriko Bedeladze, Nino Bedeladze

Casting
    •    Casting by: Reckless Studio
    •    Casting Manager: Taso Ugulava

Actors:
Ketuta Alexi-Meskhishvili, Achi Kevlishvili, Destiny, Elene Iakobashvili, Luka Maziashvili, Eliso Vekua, Khatia Nesoshvili, Ilia Tvauri, Tiko Jijelava, Luka Machaidze, Mikheil Arjevanidze, Apolon Kublashvili, Tina Kipshidze, Ano Vachnadze, Irakli Sisauri, Andria Machavariani, Lado Shonia, Gogi Alexi-Meskhishvili, Gua Lemonjava, Nicholas Vachteli

Catering: Testina

Set Management
    •    Set Manager: Koka Chkhaidze
    •    Set Assistants: Saba Sukhiashvili, Saba Sagharishvili, Niko Chkhaidze
    •    Housekeeping: Fati Bolkvadze

Storyboard Artist: Irakli Toidze

Editing: Giorgi Zatiashvili
Color Grading: Giorgi Zatiashvili
Graphic Design: Koka Kitia
Visual Effects: Highway VFX

Special Thanks: Lado Bokuchava, KEBURIA, Archived Couture

SWOOP

SUPERMARKET X RECKLESS STUDIO
Supermarket x Reckless Studio collaboration. Focused on building a playful, fast, and people-centered identity — from logo and visual system to digital assets.




Art Director - Aleksandre Tsitskishvili

Senior Graphic Designers : Lisa Kajrishvili, Anka Koiava

ZEG X RECKLESS

ZEG Festival Merch — by Reckless 
Designed and produced limited-edition merchandise for ZEG Tbilisi Storytelling Festival, reflecting Reckless raw visual language and the festival’s spirit of creative expression.

Art Director - Liza Kajrishvili
Clothing Design - Liza Kajrishvili , Anka Koiava , Masu Mtsariashvili

RECKLESS
Designer / Co-Founder

www.reckless.ge
@____reckless____ RECKLE$$ is a streetwear brand dedicated to Nika Jorjadze — a creative, reckless soul whose life was tragically cut short at 15. His art, music, and style inspired the brand’s creation.

Launched in August 2020, RECKLE$$ is built by and for youth — creative, open-minded individuals looking for connection, expression, and a sense of belonging. The brand unites diverse young voices, celebrates their highs, understands their lows, and supports their journey.

Founded by teenage designers Anka Koiava, Liza Kajrishvili, and Masu Mtsariashvili, each with their own artistic background, RECKLE$$ thrives on raw perspective and honest storytelling.

We stand for freedom, identity, and choice. These are your stories — we’re just wearing them.





Awards & Festival Recognition

Shortlisted – Berlin Fashion Film Festival (2024)
Campaign: “Was Not Brought by the Wind, to Let It Be Blown Away”
Featured – Ads of the World (2024)
For the same youth‑driven protest film
Shortlisted – Ad Black Sea Festival (2024)


Fashion Film & Festival Highlights

Showcased Runway Debut – Mercedes‑Benz Fashion Week Tbilisi FW 23‑24 & FW 21‑22
Featured all-ages, emotionally raw collections staged on-premise    

Featured at 3Rd Eye Showroom, Paris (February 2023)
Reckless was selected to showcase its urban, youth‑driven collections during Paris Fashion Week’s parallel showroom events, marking a major milestone as your first international presentation. The participation was facilitated by TBC’s youth platform “TBC New Generation” and supported through “Entrepreneur Georgia”

Editorial & Press Features

Featured in Dazed – As one of “The emerging oddball Georgian designers you need to know”   Featured in Vogue Business – For fresh post-pandemic Tbilisi fashion vision

Veli.Store
Senior Graphic Designer During Veli’s rebranding process, art directed by Teona Shelia, I worked as a Senior Graphic Designer focusing on digital communication assets. Beyond visual consistency, I helped translate the new brand identity into Veli’s everyday presence — from social media storytelling to adaptable templates that made the brand feel both elevated and approachable in day-to-day use.




(c) 2024