ZOOMER
Costume Designer




Marketing & Brand Team
Marketing and Brand Director: Tatia “Tutiko” Mujiri
Strategic Marketing Project Manager: Levan Gigilashvili
Senior Digital Strategist: Keti Maruashvili
Content Manager: Davit Miginieshvili
unior Digital Advertiser: Ana Papiashvili
Senior Graphic Designer: Ninuca Kirkitadze
Graphic Designer: Lasha Tsivtsivadze
Print Production Coordinator: Giorgi Sanikidze

Agency: JWT Metro
Creative Lead: Eka Kipiani
Creative Director: Biko Varshanidze
Senior Art Directors: Giorgi Maghradze, Luka Ivanidze, Sali Nikolaishvili
Senior Copywriters: Giorgi Abuladze, Zuka Berdzenishvili
Head of Design: Sandro Laliashvili
Graphic Designers: Luka Mosiashvili, Giorgi Khardziani
Illustrator: Japhara
Financial Director: Tamar Lashkhidze
Project Director: Nika Bochorishvili
Head of Client Relations: Aleksi Chikovani

Production: Metro Production
Director: Davit Borchkhadze
Director of Photography: Giorgi Shvelidze
Production Designer: Sopho Bazghadze
Head of Production: Maia Gurabanidze
Executive Producer: Sandro Gabilaia
Line Producer: Davit Tsakadze
st AD: Maia Imedashvili
Production Manager: Guram Mosikashvili
Casting Manager: Mikheil Afkhazava
Casting Assistant: Lana Aravadze
Costume Designer: Liza Kajrishvili
Costume Assistants: Nita Gogrichiani, Nisa Samadbegishvili, Tekla Mamatsashvili
Location Manager: Natia Chomakhidze
Assistant Location Manager: Nato Mamulashvili
Unit Manager: Merab Rostomashvili
Unit Assistant: Irakli Kakabadze
Production Assistants: Nini Chikviladze, Teko Gurabanidze
Props: Nina Jandieri
Head Decorator: JimSher Berdzenishvili
Set Decorators: Dato Omanashvili, Erekle Gordeladze
Decorators: Gela Devdze, Gela Benashvili, Dito Jimsheleishvili, Tato Tseladze, Pavle Tsartsidze

Hair & Makeup
Makeup Artists: Salome Zakaraia, Taisia Eradze
Hair Stylist: Besarion Gabunia

Technical Crew
Transportation Managers: Davit Feradze / Davit Maghlakelidze
Set Manager: Niko Chkhaidze
Storyboard: Ana Tkebuchava
Gaffer: Goglika Khaindrava
Focus Puller: Zaza Tsomaia
Steadicam Operator: Irakli Akhalkatsi
DIT: Giorgi Tabidze
n-set Editor: Tornike Koplatadze

Post-Production
Post-Production Producer: Ekaterine Davitashvili
Color Grading: Mindia Inasaridze
Graphics: Davit Areshidze, Iko Iakobidze

Music
Music Used: “Sizmara” by Alexander Basilaia
Music Production & Sound Design: Avira Sound

Cast
Lead Role: Anastasia Davidson
Supporting Roles: Vito Shengelia, Tako Kostava, Eleni Mushkudiani, Elene Ghvineria, Mariam Barbakhadze
Stunt Double: Elene Macharashvili
Stunt Team: Giorgi Ghonghadze, Zviad Vardukadze

Special Thanks
KEBURIA, Levau Shvelidze, No Tags Store
Was Not Brought by the Wind, to Let It Be Blown Away

Reckless X Advan Production Was Not Brought by the Wind, to Let It Be Blown Away
Shortlisted at the Berlin Fashion Film Festival. I
Shortlisted at Ad Black Sea Festival


nspired by a rephrased Georgian saying, the campaign honors the country’s hard-earned independence and supports the youth-led protests of 2024, sparked by a controversial law seen as a threat to Georgia’s European future.

Through still cinematography, raw visuals, and symbolic costumes, the film captures young people standing strong against the wind — a metaphor for resistance and resilience. It became a visual voice for Gen Z’s fight for freedom, proving that fashion can be a powerful form of protest.




CREDITS:
Director – Anano Dodelia
DOP - Demetre Sumbadze
1st AD - Gvantsa Kereselidze
Producer - Sopo Kikvilashvili
Creative Team  - Liza Kajrishvili , Anka Koiava, Masu Mtsariashvili, Salome gvelesiani
Costume Design - Liza Kajrishvili , Anka Koiava, Masu Mtsariashvili, Salome gvelesiani
Account Manager - Ketevan Jaoshvili
Copywriter - Ano Prangishvili
Project Manager - Tako Varamashvili
BTS Photography– Nino Megeneishvili
SFX Supervisor - Davit Gvasalia
Light - Edo
MUA & Hair - Ana Gadelia
Post Production
Editor – Ana Zurabishvili
Colorist – Demetre Sumbadze
Graphics - Luka Kakabadze
Music & Sound Design – Erekle Getsadze
Special Thanks to Louisa Chalatashvili and main cast:
1.⁠ ⁠Luka Kurdashvili
2.⁠ ⁠⁠Anna Gavva
3.⁠ ⁠⁠Nina Eradze
4.⁠ ⁠⁠Beka Papiashvili
5.⁠ ⁠⁠Sopo Liparteliani
Wishraiser

RECKLESS X BOG





Direction - Nata Beat Sopromadze
Camera - Irakli Metreveli
Creative Team / Styling - Masu Mtsariashvili, Anka Koiava Liza Kajrishvili, Salome Gvelesiani
Cast - Taso Gvaramadze, Ano Vachnadze, Luka Tabatadze, Luka Chapnadze, Nika Gurchiani, Gio Motsonelidze
Was not brought by the wind, to let it be blown away


RECKLESS X ADVAN PRODUCTION Awards & Festival Recognition
Shortlisted – Berlin Fashion Film Festival (2024)
Campaign: “Was Not Brought by the Wind, to Let It Be Blown Away”
Featured – Ads of the World (2024)
For the same youth‑driven protest film
Shortlisted – Ad Black Sea Festival (2024)




Was Not Brought by the Wind, to Let It Be Blown Away
Shortlisted at the Berlin Fashion Film Festival. I
Shortlisted at Ad Black Sea Festival


nspired by a rephrased Georgian saying, the campaign honors the country’s hard-earned independence and supports the youth-led protests of 2024, sparked by a controversial law seen as a threat to Georgia’s European future.

Through still cinematography, raw visuals, and symbolic costumes, the film captures young people standing strong against the wind — a metaphor for resistance and resilience. It became a visual voice for Gen Z’s fight for freedom, proving that fashion can be a powerful form of protest.
RECKLESS
Designer / Co-Founder

www.reckless.ge
@____reckless____

RECKLE$$ is a streetwear brand dedicated to Nika Jorjadze — a creative, reckless soul whose life was tragically cut short at 15. His art, music, and style inspired the brand’s creation.

Launched in August 2020, RECKLE$$ is built by and for youth — creative, open-minded individuals looking for connection, expression, and a sense of belonging. The brand unites diverse young voices, celebrates their highs, understands their lows, and supports their journey.

Founded by teenage designers Anka Koiava, Liza Kajrishvili, and Masu Mtsariashvili, each with their own artistic background, RECKLE$$ thrives on raw perspective and honest storytelling.

We stand for freedom, identity, and choice. These are your stories — we’re just wearing them.




Awards & Festival Recognition

Shortlisted – Berlin Fashion Film Festival (2024)
Campaign: “Was Not Brought by the Wind, to Let It Be Blown Away”
Featured – Ads of the World (2024)
For the same youth‑driven protest film
Shortlisted – Ad Black Sea Festival (2024)


Fashion Film & Festival Highlights

Showcased Runway Debut – Mercedes‑Benz Fashion Week Tbilisi FW 23‑24 & FW 21‑22
Featured all-ages, emotionally raw collections staged on-premise    

Featured at 3Rd Eye Showroom, Paris (February 2023)
Reckless was selected to showcase its urban, youth‑driven collections during Paris Fashion Week’s parallel showroom events, marking a major milestone as your first international presentation. The participation was facilitated by TBC’s youth platform “TBC New Generation” and supported through “Entrepreneur Georgia”

Editorial & Press Features

Featured in Dazed – As one of “The emerging oddball Georgian designers you need to know”   Featured in Vogue Business – For fresh post-pandemic Tbilisi fashion vision
Telegraph

Reckless Studio - Liza Kajrishvili, Anka Koiava , Masu Mtsariashvili , Salome Gvelesiani, Tornike Apridonidze





credits for telegraph - Client: Telegraph
Agency: Reckless Studio

Director / Director of Photography: Giorgi Zatiashvili
Production Company: Elixir Production Studio
    •    Executive Producer: Nata Managadze
    •    Production Manager: Achi Kevlishvili
    •    Production Coordinator: Natashka Doborjginidze
    •    Production Accountant: Salome Gordeladze
    •    Production Assistant: Sopho Kobaladze

Camera Crew
    •    Second Camera Operator: Giorgi Phailodze
    •    1st AD: Nutsa Zangurashvili
    •    Focus Puller: Nodar Petriashvili
    •    Camera Operator: Levan Zaridze
    •    2nd Camera Assistant: Nikusha Shaverdashvili
    •    Playback Operator: Robert “Rocko” Shaverdashvili
    •    Drone Operator: Skytech

Lighting & Grip
    •    Gaffer: Giorgi Marsagishvili
    •    Lighting & Grip Crew: Goga Dolidze, Davit Sagrishvili, Davit Samkharadze, Giorgi Gogatishvili, Tsotne Marsagishvili, Giorgi Gogbaidze, Vako Leluashvili

Sound
    •    On-Set Sound: Giorgi Sujashvili
    •    Sound Design: Achi Kevlishvili
    •    Sound Studio: Avira Sound
    •    Music: Nika Kocharov

Production Design
    •    Production Designers: Nikoloz Guraspashvili, Tornike Kirtadze
    •    Set Designers: Meri Asatiani, Giorgi Basilaia
    •    Props / Decorator: Mikheil Abesadze

Costume Design
    •    Costume Design: Reckless Studio, Tika Shengelia
    •    Costume Assistant: Tina Dalaqishvili

Makeup & Hair
    •    Makeup Artists: Veriko Bedeladze, Nino Bedeladze

Casting
    •    Casting by: Reckless Studio
    •    Casting Manager: Taso Ugulava

Actors:
Ketuta Alexi-Meskhishvili, Achi Kevlishvili, Destiny, Elene Iakobashvili, Luka Maziashvili, Eliso Vekua, Khatia Nesoshvili, Ilia Tvauri, Tiko Jijelava, Luka Machaidze, Mikheil Arjevanidze, Apolon Kublashvili, Tina Kipshidze, Ano Vachnadze, Irakli Sisauri, Andria Machavariani, Lado Shonia, Gogi Alexi-Meskhishvili, Gua Lemonjava, Nicholas Vachteli

Catering: Testina

Set Management
    •    Set Manager: Koka Chkhaidze
    •    Set Assistants: Saba Sukhiashvili, Saba Sagharishvili, Niko Chkhaidze
    •    Housekeeping: Fati Bolkvadze

Storyboard Artist: Irakli Toidze

Editing: Giorgi Zatiashvili
Color Grading: Giorgi Zatiashvili
Graphic Design: Koka Kitia
Visual Effects: Highway VFX

Special Thanks: Lado Bokuchava, KEBURIA, Archived Couture
SWOOP

SUPERMARKET X RECKLESS STUDIO
Supermarket x Reckless Studio collaboration. Focused on building a playful, fast, and people-centered identity — from logo and visual system to digital assets.




Art Director - Aleksandre Tsitskishvili

Senior Graphic Designers : Lisa Kajrishvili, Anka Koiava

ZEG X RECKLESS

ZEG Festival Merch — by Reckless 
Designed and produced limited-edition merchandise for ZEG Tbilisi Storytelling Festival, reflecting Reckless raw visual language and the festival’s spirit of creative expression.

Art Director - Liza Kajrishvili
Clothing Design - Liza Kajrishvili , Anka Koiava , Masu Mtsariashvili





RECKLESS
Designer / Co-Founder

www.reckless.ge
@____reckless____ RECKLE$$ is a streetwear brand dedicated to Nika Jorjadze — a creative, reckless soul whose life was tragically cut short at 15. His art, music, and style inspired the brand’s creation.

Launched in August 2020, RECKLE$$ is built by and for youth — creative, open-minded individuals looking for connection, expression, and a sense of belonging. The brand unites diverse young voices, celebrates their highs, understands their lows, and supports their journey.

Founded by teenage designers Anka Koiava, Liza Kajrishvili, and Masu Mtsariashvili, each with their own artistic background, RECKLE$$ thrives on raw perspective and honest storytelling.

We stand for freedom, identity, and choice. These are your stories — we’re just wearing them.





Awards & Festival Recognition

Shortlisted – Berlin Fashion Film Festival (2024)
Campaign: “Was Not Brought by the Wind, to Let It Be Blown Away”
Featured – Ads of the World (2024)
For the same youth‑driven protest film
Shortlisted – Ad Black Sea Festival (2024)


Fashion Film & Festival Highlights

Showcased Runway Debut – Mercedes‑Benz Fashion Week Tbilisi FW 23‑24 & FW 21‑22
Featured all-ages, emotionally raw collections staged on-premise    

Featured at 3Rd Eye Showroom, Paris (February 2023)
Reckless was selected to showcase its urban, youth‑driven collections during Paris Fashion Week’s parallel showroom events, marking a major milestone as your first international presentation. The participation was facilitated by TBC’s youth platform “TBC New Generation” and supported through “Entrepreneur Georgia”

Editorial & Press Features

Featured in Dazed – As one of “The emerging oddball Georgian designers you need to know”   Featured in Vogue Business – For fresh post-pandemic Tbilisi fashion vision
Veli.Store
Senior Graphic Designer During Veli’s rebranding process, art directed by Teona Shelia, I worked as a Senior Graphic Designer focusing on digital communication assets. Beyond visual consistency, I helped translate the new brand identity into Veli’s everyday presence — from social media storytelling to adaptable templates that made the brand feel both elevated and approachable in day-to-day use.




(c) 2024

ChaiDocs
Brand Identity Developed the brand identity for Chaidoc — a documentary-focused sub-brand of Chaikhana. Inspired by platforms like Mubi and Field of Vision, the branding blends editorial clarity with cultural depth.




Art Director / Graphic Designer : Lisa Kajrishvili
Award: Silver Medal – Marketer’s Creative Brief 2025 Overview

Reckless is more than a streetwear brand — it’s a cultural space for youth who feel disconnected from their surroundings, family, or society. It offers a sense of belonging through garments and lifestyle products that express real feelings, start honest conversations, and spark change.





The Challenge

Launch Reckless’ first household lifestyle product — Cereal — in a way that goes beyond breakfast. The product needed to open conversations between generations and highlight the invisible weight of unpaid domestic labor, especially the emotional and physical load carried by mothers.




The Product

This wasn’t just cereal. This was a protest from the kitchen table.

The Reckless Cereal Box featured bold, thought-provoking messages, statistics, and questions meant to challenge traditional gender roles at home. Designed to be placed front and center — it served as a banner, a conversation starter, a silent rebellion.

Target Audience


  • Gen Z & Gen Alpha (13–21)
  • Their Parents (30–55)


Key Insight

Domestic roles are passed down without question. Daughters are raised to silently carry the load. Sons to silently watch. To change this, we must start where the cycle begins — at home.


Key Message

It Starts at Home.

Tone

Fun, bold, and never preachy — designed to speak the language of the youth while still hitting hard truths.


KPI Goals


  • 10,000 boxes sold
  • 2 million campaign reach
  • 300,000 website visitors
  • 3,000+ workshop participants
  • 10,000 campaign shares



DEFENDER TOUR
Art Director & Brand Manager : Liza Kajrishvili

The First DEFENDER Tour in Georgia
As part of the tour, we explored the off-road capabilities of the vehicle alongside loyal customers, discovering the unique nature and historic landmarks of the Kakheti region.






THE XM

Creative Team : Tamar Demetrashvili , Liza Kajirshvili, Liza Tvaladze
GT Motors BMW XM Installation
GT Motors collaborated with French artist Guillaume Marmin and Digital Tbilisi to present a digital installation in Tbilisi’s Ilia Chavchavadze Avenue, inspired by the sculptural design of the BMW XM, showcasing the SUV’s high-tech, powerful character




MCcrispy
Costume Designer






Credits:




Agency: DDB Azerbaijan

Creative Directors: Vasilis Panagiotopoulos, Zaur Gamkrelidze

Copywriter: Ratexandre

Art Director: Salome Tinikashvili

Creative Strategy: Misho Tsiklauri




Production Company: INDUSTRIA




Set Director: Giorgi Gogichaishvili

Director of Photography: Shalva Sokurashvili




Head of Production: Maia Gurabanidze

Executive Producer: Sandro Gabilaia

Producer: Keti Ka

1st AD: Kato Tkemaladze

Technical Director: Guram Mosikashvili

Production Coordinator: Ani Seturidze

Production Designer: Sopho Bazghadze

Costume Designer: Liza Kajrishvili

Costume Designer Assistants: Elene Rukhadze, Nisa Samadbegishvili

Casting Manager: Lizi Adamashvili

Location Manager: Natia Chomakhidze

Props Master: Nina Jandieri

Decorators: Jimsher Berdzenishvili, Erekle Gordeladze, Irakli Gordeladze, Paata Modebadze, Dimitri Jimcheleishvili, Amiran Afkhazde

Art Department Assistants: Shota Bagalishvili, Giorgi Verulashvili

Make-up Artist: Veriko Bedeladze

Make-up Assistant: Inga Zaitseva

Transport Managers: Davit Maghlakelidze, Davit Feradze

Photographer: Giorgi Kolbaia

Photographer Assistant: Tornike Tsiklauri

Framing: Iko Tsabadze

Set Managers: Koka Chkhaidze

Set Assistants: Saba Saghrishvili, Saba Sukhiashvili, Giga Kratsashvili

Students: Tekla Jagievi, Sandro Arzumaniani

Hostess: Svetlana Bagdasariani

Gaffer: Mishka Saghanelidze

Camera AC: Khatia Khalvashi

Gaffers’ Team: Beka Dvalishvili, Shota Khijakadze, Archil Samkharadze, Beka Kharaishvili, Bidzina Chkhaidze, Davit Khuncharia

Dolly Grip: Bejan Laliashvili, Yuri Poghosov

Post-Production: Buro

Music & Sound Design: Insound Studio

3D Modeling & AI Generation: Ambavi Creators

Graphics: Iko Iakobidze

Color Grading: Mindia Inasaridze

Actors: Elene Gakharia, Nini Kviraia, Ana Sajaya, Aleksandre Aleksanyan, Robi Kaprashidze, Irakli Gorgiladze

Dancers: Lile Menteshashvili, Mariam Lemonjava, Luka Kapanadze, Irakli Todua